Becoming a marketing manager can be a job even for the most awkward person, as it gives you freedom to choose the way you work. You can work as a freelancer or with an agency. Much of the digital marketing skills can be acquired through practical work experience. However, even for that, you must have an in-depth idea about the tools, platforms, and techniques that are necessary for digital marketing.
We have compiled some of the essential qualities that a digital marketer must-have.
Search engine optimization (SEO)
This is one of the most important digital marketing tools that one must know about. Research shows that about 67k searches happen on Google per second. And out of that, about 80 percent of them consist of organic searches. SEO, as you must know, do not reap immediate benefits. This is not an overnight process. It will take time, and hence one will have to be patient. There are several tools and strategies that one needs to be aware of so that one can optimize the website to rank better.
The digital marketer has to be familiar with the on and off-page SEO techniques to use the tools easily. Some of the most important tools for SEO professionals are- SEMrush, CopyScape, Google Analytics, Google Search Engine, Screaming Frog, Ahrefs, and so on.
Social media marketing (SEM)
Instagram, Facebook, LinkedIn, Twitter, and YouTube are some of the social media platforms that have millions of users. There are other social media platforms like Quora, Snapchat, which are equally popular among the people. Connecting the brand or the business with like-minded consumers in different groups and online communities on social media platforms can lead to good engagement. This will lead to a good recall of consumers during the purchase of the product or service. Hence, one must learn how to use social media accounts not only for big business organizations but also for small organizations.
One must remember that one has to post the right content at the correct time to get the maximum engagement. One must also check which content has to be posted on which day of the week for getting the maximum engagement from the audience.
Content marketing and copywriting
Copywriting does not simply mean you write about a product or a brand. This consists of techniques that you can use to relay the sentiment of the brand, the value system, and the USP of the brand. One must keep in mind the different content rules in the various formats. The copywriter or the content marketing personnel becomes the voice of the brand and communicates with the target audience and connects with them effectively.
Content marketing is an important aspect of digital marketing. This increases the attention of the users and also the user engagement with the brand. SEO and content marketing work well with one another. The content on the website of the brand must be SEO optimized and also engaging. This will help the site to rank well in the search engines. Google Keyword Planner helps you to understand the volume of search happening on the website. It also helps a digital marketer to find new keywords related to the brand.
To understand the behaviour of the visitor on the website, analytics is an important tool that is used by digital marketers all over the world. For this purpose, Google Analytics is used by marketers. This is an important marketing tool that enables one to understand different metrics of the website like the average duration of the sessions, traffic of the website, bounce rate, completion of the goals, and so on. There are also advanced metrics like attribution metrics, drop-off metrics, and others.
Understanding analytics is of much help for a digital marketer to reach out to the target audience. It will give the marketer better clarity as to what to do for improving the performance of the channel. Hence this is an important tool that must be known by a digital marketer.
Designing and Video Creation
The attention span of users in recent times is very low. This makes it even more difficult for the video creators to get the attention of the consumers at the first chance. The editors have to be familiar with different tools like Adobe Photoshop, Illustrator, and others. For online videos, an online video editor is available. One can use those for creating amazing videos that will catch the eyes of the target audience. Now the content has to be made dynamic so that the target audience will be able to relate to it.
InVideo is a tool that a digital marketer can use for creating, editing, and managing videos. This is an extremely simple and user-friendly tool. You can use this tool to make simple, engaging videos and also viral videos. This tool can be used by media organizations, big and small businesses for creating video content for their brands or company. Video content has been fast gaining popularity, and developing awesome video content will give you an edge over your competitors.
These are some of the essential digital marketing skills that will give you some understanding of how digital marketing works. Without knowledge about these tools, making your career in this field will be difficult. Apart from all these tools, there are some other marketing tools like email marketing, affiliate marketing, and others that can be used for successful digital marketing.