Top 5 Ways to Create Your Brand on Instagram

By Patrick Banks

Posted 4 months agoGROWTH

Instagram is fast becoming a forum for brand building and promotion. It is vital to know all techniques and tools of how to build as well as maintain your brand on Instagram.


A brand is something that not only keeps the current members glued but it also attracts new members towards your product or service. Mentioned below are some of the ways how you can build your brand on Instagram:

1. Offer Relevant Content

One of the best ways to attract followers and build a brand is by creating effective content. When followers provide feedback and react to the posts, it leads to the expansion of following and this can be a huge boost to your online brand. In fact, in order to get followers on Instagram most of the companies post innovative and unique content at all times.

But what does it mean relevant content? Authentic, original, beautiful. Think about your visitors first. What you want to show them? What could make your profile different from the million other profiles out there.

Make use of Hashtags

Make use of Hashtags – Users follow Hashtags on Instagram. And if you create catchy and interesting Hashtags you are sure to gain a lot of followers. It is important that the Hashtags that you create are relevant to your brand. Hashtags are a wonderful tool to rope in new followers. It is ideally recommended to have five to ten Hashtags for ever post that you make. Make Hashtags that are specific to the post that you have made.

Stays Constant

There is nothing overnight on Instagram. In case you desire to look professional, you need to demonstrate your persistence with the medium. In fact, several people buy likes to enhance their visibility. For instance, if you are running fitness studio, your online presence is a testimony to what kind of workouts or fitness plans are being executed in your gym. So, there is a need to be consistent.

Strategic Partnerships

Both unpaid and paid strategic partnerships go a long way in drawing more traffic and achieve your goals. When a brand is referred, either by paying the influencers or just for free, this leads to a huge rise in the number of followers. This also leads to the building of trust in the brand. When influencers promote your brand, people feel that it is authentic and it is right to follow you.

Continuous engagement with followers

It is extremely vital to engage with potential as well as current customers. It shows that you care for them and their well being holds a lot of short shrift for you. Nothing can undermine the need for active engagement on Instagram. It is important that you respond to what the followers’ post is a timely manner. A response can be by way of gratitude or showing your excitement about something. A simple reply comment can also be a big thing.

It is outstanding to see how the loyalty of the followers on Instagram grows. But, then effort need to be made in the right direction. Social media marketing is now a new way of reaching out to potential customers. Follow these techniques and build your brand on Instagram.

About the author Patrick Banks

Patrick is a Berlin-based dating advisor, motivational speaker, a huge fitness and vegan diet enthusiast and the main editor at Wingman Magazine, specialised in men's health. His ultimate goal is to share with men around the world his passion for self-development and to help them to become the greatest version of themselves. He believes a healthy body and successful social interactions are two main keys to happiness.

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