Famous musicians, artists, politicians, and athletes are the most-followed people on Twitter. They can boast millions of readers. For someone who hasn’t achieved success in their occupation and hasn’t established oneself as an expert, it’s hard to gain a high number of followers quickly and keep them interested in your profile.
It’s not a secret that there are services that sell Twitter followers. Since the number of readers is the primary metric to measure the popularity of an account, some users decide to get Twitter followers in this way. Even stars have nonexistent subscribers.
So, let’s see what accounts have the highest amount of followers on Twitter.
- @barackobama (113m followers)
Two-term President of the United States, Barack Obama is the number one Twitter user. He gained most of his followership during his tenure as President and has since used his profile to tell people about his family, work of the Obama Foundation, and topics he finds important and worth being voiced. Some of his tweets are thought-provoking, like this one:
“No one is born hating another person because of the color of his skin or his background or his religion.”
- @justinbieber (109m readers)
Canadian singer and songwriter Justin Bieber runs his social media by himself. And his profile is quite average for someone his age. The tweets tell us about his personal opinions, current events in his private life and music career, his favorite movies and songs. The rest are occasional ads.
- @katyperry (108m readers)
A pop star Katy Perry is the second most influential woman on Twitter, and she was the first person to get 100 million followers. Perry posts her thoughts and personal messages, teases her new music, interacts with fans, and shares photos of her cat Kitty Purry.
She also knows how to handle criticism. Once, a girl made the following comment to Katy’s tweet: “you sound like my mom when she tries to be cool”. Katy responded: “your mom is cool you just don’t know it yet”.
- @rihanna (95m readers)
Rihanna is not only a singer and beauty product and fashion entrepreneur. Miss Fenty is an official ambassador for Barbados, her home country. Her duties include the promotion of education and tourism. Rihanna’s Twitter account consists of personal tweets, glamour photos, ads promoting her brand, endorsements for candidates, and political events.
- @taylorswift13 (85m readers)
The Look What You Made Me Do singer was called the “most influential” women on Twitter in 2018 and 2019. Like the other singers on the list, Taylor also delights her fans with videos and photos of her music and tours, as well as promoting her app “The Swift Life”. Interestingly, Twitter is responsible for reigniting a few of Taylor Swift’s feuds.
- @cristiano – (82 m readers)
Cristiano Ronaldo is the only professional athlete in the Twitter top ten most followed. The Juventus player also holds the title of the most followed person on Instagram. Cristiano’s profile is full of promotional posts, training pictures, and photos of his family. He tweets in both English and Portuguese (his mother tongue).
- @ladygaga (80m readers)
Stefani Joanne Angelina Germanotta, known as Lady Gaga, is a famous singer, songwriter, and actress. Gaga has an interesting approach to social media. Her tweets can be divided into two categories: personal and brand-related posts. Once she shared just one single letter in a tweet – “f”. Perhaps, it’s the shortest tweet in history.
- @theellenshow (79m readers)
Ellen DeGeneres is a stand-up comedian, actress, and TV show host. Her style of humor is usually sarcastic, but we can’t call it mean-spirited. Ellen is also known as an LGBT rights activist. Most of the time, Ellen shares clips of her show and what happens backstage. Check out how she congratulated Jennifer Aniston: “Happy birthday, Jennifer Aniston. I can’t wait for our slumber party tonight. Portia bought Mad Libs!
- @realdonaldtrump (72m readers)
The President of the United States has more followers than any other active world leader. His first tweet after winning the election was, “TODAY WE MAKE AMERICA GREAT AGAIN!”
Donald Trump is very active on his account, tweeting several times per day. He likes to post propaganda for his campaign and Administration and share content from supportive politicians and right-wing news outlets. Trump is also known for his tweets that poke fun at other politicians.
- @youtube (72m readers)
Surprisingly, YouTube’s Twitter account is even more popular than Twitter’s own account. YouTube page provides regular updates about what’s hot on the video service. But don’t expect to discover low subscribers channels. It’s about the top channels. There are many ads promoting videos only available on YouTube Red and the new YouTube TV service.
It’s evident that celebs in the real world will be celebs on Twitter. Most of the top accounts belong to people who were famous before Twitter even existed. However, some people reached fame and became influencers thanks to their social media activity.
So, how to make the Twitter account more readable?
Knowledge is power. If you are contemplating how to achieve more engagement on Twitter, here are some useful statsand facts.
Firstly, learn to use hashtags. Tweets with hashtags receive 2 times more engagement than those with none. However, Tweets with one or two hashtags have 21 percent higher engagement than those with three or more hashtags. Moreover, posts with two or more hashtags show a 17 percent drop in engagement.
The number of words also plays a role. Try to make your post no longer than 100 characters. Thus, it will receive a 17 percent higher engagement than a long one.
Twitter engagement rates are 17 percent higher on Saturdays and Sundays. A good reason to post on weekends. Also, posts that ask followers to “Retweet” get 12 times more reposts that those that don’t.
Employ the right approach to tweeting, and you’ll notice the improvements.